{"id":4297,"date":"2025-02-14T16:35:20","date_gmt":"2025-02-14T16:35:20","guid":{"rendered":"https:\/\/seife-forage.com\/?p=4297"},"modified":"2025-02-14T18:04:02","modified_gmt":"2025-02-14T18:04:02","slug":"gauselmann-changes-name-to-merkur","status":"publish","type":"post","link":"https:\/\/seife-forage.com\/index.php\/2025\/02\/14\/gauselmann-changes-name-to-merkur\/","title":{"rendered":"Gauselmann changes name to Merkur"},"content":{"rendered":"

New year, new company name \u2013 the rebranding will see the company operate under Merkur going forward.<\/p>\n

The Gauselmann Group has changed its name to Merkur Group.<\/p>\n

Paul Gauselmann, Gauselmann Founder and Chairman of the Management Board, said: \u201cThe corporate group is becoming increasingly digital and international.<\/p>\n

“The change of name reflects this fact. Both developments will benefit from linking the appeal of our Merkur brand to the company name.\u201d<\/p>\n

The Gauselmann Group was founded in 1957 and introduced the Merkur brand during the 1970s with Amusement With Prizes (AWP) machines.<\/p>\n

The deployment of the Merkur B AWP would develop into the first company arcade<\/a>, the Merkur Spielothek.<\/p>\n

Since then, a full suite of gaming machines has been developed and distributed under the Merkur logo.<\/p>\n

In addition, the product range at Merkur includes both classic and virtual slot games, arcades, casinos, gambling houses and sports betting establishments.<\/p>\n

Gauselmann continued: \u201cThe renaming is also a nod to the success of the Merkur brand.<\/p>\n

\u201cContinuity and stability are cornerstones of our corporate philosophy and will continue to be important factors for success going forward.\u201d<\/p>\n

All of the company\u2019s branding will be altered to Merkur, including websites, social media channels and physical signage.<\/p>\n

There are several brands at the company already operating under the Merkur name, including Merkur Gaming, Merkur Slots and Merkur XTip.<\/p>\n

Despite being a German-based group, the company has not restricted itself to only operating in Europe.<\/p>\n

Just before Christmas,<\/p>\n

Merkur Gaming Per\u00fa celebrated its 10th anniversary<\/p>\n

which involved a ceremony at Lima\u2019s exclusive Country Club Hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"

New year, new company name \u2013 the rebranding will see the company operate under Merkur going forward. The Gauselmann Group has changed its name to Merkur Group. Paul Gauselmann, Gauselmann…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-4297","post","type-post","status-publish","format-standard","hentry","category-casino","no-thumb"],"_links":{"self":[{"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/posts\/4297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/comments?post=4297"}],"version-history":[{"count":1,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/posts\/4297\/revisions"}],"predecessor-version":[{"id":4298,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/posts\/4297\/revisions\/4298"}],"wp:attachment":[{"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/media?parent=4297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/categories?post=4297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seife-forage.com\/index.php\/wp-json\/wp\/v2\/tags?post=4297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}